Gold halo ice cream11/23/2023 ![]() Which ad lives rent-free in your mind? Share a link with me in the comments, I'd love to see it.įollow me here, for more great marketing content. Shout out to Halo Top Creamery for this ad and the others they have in their creative arsenal. Simple elements such as the well-timed humour of trying to explain to kids what a 'mortgage' is or the jingle at the end of the commercial which drives it home with ‘ ice cream for adults, because adults need a lot of ice-cream’ really adds to how effective the ad was for me. Vanilla, at the low end, compares with 1,000 calories. From the nostalgia of running to the ice cream truck as a kid, to the slap in the face that is adulthood, the ad is painstakingly relatable. Halo Top’s appeal is simple: a no-shame pint of low-sugar, high-protein ice cream with just 240 to 360 calories for the entire carton. However, this Halo Top ad is going to be my new point-of-reference for how clear I need entrepreneurs to be when asked about their target market.īecause the ad is so targeted, it’s relatable. Their target market is super clear and that clarity is something that can’t be overlooked.Īs marketers we may ask our clients, so ‘who is your target market?’ and the responses we hear aren’t necessarily clear. The conclusion of the commercial is that Halo Top produces ice cream for adults - and that’s it. This is so symbolic because Halo Top Creamery was quickly capable of illustrating the emotional significance, we place on ice cream - which we usually turn to for comfort during trying times. On the other hand, when a man walks up to the truck, the ice cream man casually hands him a tub of ice cream while sharing that the man got the ice cream because he hadn’t made enough money to cover his mortgage. They proceed to answer by showing him their craft one even hinted that his birthday just passed, however, neither seemed to provide the justification the ice cream man needed to give them any. The ice cream man asks the kids who come up to his van this question. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators. What did you do to deserve ice cream today? ![]() If you haven’t seen the commercial, after some dialogue with the ice cream man, the kids did not receive any ice cream however, the adult did and here’s why that’s genius:ġ. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.I love a good commercial and while watching some old episodes of the Real Housewives of Beverly Hills, one caught my attention that I had to rewatch on YouTube a couple of times.Īt first glance, the imagery of kids racing to an ice cream truck seems familiar enough – until an adult walks up, collects his ice cream then proceeds to share the woes of his life. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Halo Top Ice Cream For Adults, Annual ID: ADCADV20038G, Award: Gold Cube, Category: Advertising - Craft in Writing / TV / Film / Video - Campaign. ![]() If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. ![]() For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Hygienically packed and stored to ensure safety. But the most startling difference between the ice creams of the past and this new ice cream, which appeared to be from the future, was not the color of its top. Delicious blend of golden label halo halo flavoured ice cream. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Suddenly, between industry giants (hello, Ben and Jerry), there was a sleek newcomer with a design-forward logo and a signature gold top. ![]()
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